There’s a fine line to be tread between ambition and arrogance. It becomes an even more delicate balance to strike when you set out to plant ambition in a place where it had long been a foreign concept — and more so still if you do it with a vision to change not only that particular place but, ultimately and by extension, the entire Czech footballing landscape. How clubs outside the current Top 4 now think about the way they operate and deal with issues like financial sustainability has inevitably been shaped by what Ondřej Kania & co. have done in Liberec since early 2024. And whatever your stance on their individual decisions, this broader influence is undeniable — and hugely significant in the long run.