When FK Pardubice announced their RESTART last summer, this is most certainly not what they had in mind. Gone is the main sponsor after which the arena was named, head coach, sporting director, technical director/director of recruitment and chairman from that time; though in the case of the latter, Vít Zavřel — promoted in his place — insists Vladimír Pitter still “works the same way he used to”, whatever the hell that means. Granted, the initiative rather targeted a shift in visual identity or fan engagement, but even on that front, “maybe the font has changed” was one of my consultant’s sarcastic response. Most notably on the fan engagement side, the club has succeeded in uniting all the fans against itself.